Assistant General Manager

Assistant Manager

Location: London
Contract Type: Full-Time

About the Company

Founded in the mid-2000s, our organisation has grown from a single store into a leading global retail destination. 

Role Overview

The Assistant Manager supports the Store General Manager in all aspects of retail operations, ensuring exceptional service, operational excellence, and commercial success. Acting as second-in-command, this role provides leadership, coaching, and strategic direction to the store team while maintaining high brand standards and driving performance.

Key Responsibilities

• Support the Store Manager in all daily operational activities, maintaining consistency and efficiency.

• Assume full managerial responsibility in the absence of the Store Manager.

• Possess a comprehensive understanding of store operations, systems, and procedures.

• Ensure all team members are well-informed on products, trends, and company values.

• Lead by example in delivering exceptional customer service.

• Drive sales and profitability by motivating and inspiring the team to meet and exceed KPIs.

• Identify opportunities for performance improvement and communicate regularly with management.

• Maintain store presentation standards through regular floor walks, stock replenishment, and adherence to VM guidelines.

• Support financial objectives including wage-to-sales ratios, shrinkage control, and revenue management.

• Ensure compliance with health and safety regulations, maintaining a safe environment for staff and customers.

Skills & Experience Required

• Proven experience in retail management within a fast-paced environment.

• Strong understanding of retail operations, systems, and processes.

• Demonstrated ability to lead, motivate, and develop teams.

• Excellent communication, organisational, and decision-making skills.

• Commercially focused with a track record of achieving sales and performance targets.

• Professional, diplomatic, and capable of handling sensitive situations effectively.

• Strong problem-solving abilities and sound judgement based on experience and best practice.