Business of Fashion has reported an interesting shake-up for team Alexander Wang. The founder of his namesake label is stepping down from his title of chief executive officer, a position he has held for the past year in conjunction with his creative leadership. This is seemingly so he can concentrate on what Wang does best, creating beautiful, sought-after clothes.
Stepping up to the plate is former Goop and Martha Stewart Omnimedia head Lisa Gersh, as well as a new chief strategy officer in the form of Stephanie Horton, the former chief marketing officer of Farfetch. Both of whom have expressed their excitement at the opportunity to help mould "this remarkable company." Wang will retain his title as Creative Director and Chairman of the Board of Directors, similarly to Christopher Bailey at Burberry who also relinquished CEO status to focus his creative energies. Wang had been juggling the two since leaving his three-year stint at Balenciaga last June.
This is not the first set of changes at Alexander Wang, with new directors Tom Florio, former Condé Nast executive and Jonathan Miller, former News Corp and AOL executive joining the board; as well as Wang's aunt, Caroline Wang's, appointment as executive vice chairman of the board, and Mary Wang as executive vice president of global operations. The key theme appears to be a heavy media background, a growing area of importance within commerce, and digital - which will be a key focus for the brand moving forward.